There was a story behind the scene why YONEX became the title sponsor of All England Open Badminton Championships.
YONEX has started to manufacture the shuttlecock in 1965. In 1981, at the 9th Uber Cup, YONEX shuttlecock was selected as the official shuttlecock. Then, YONEX’s shuttlecocks were also used for the first time at the All England Open as a trial. 2,000 dozen of shuttlecocks were requested by Badminton England, however, only 300 dozen were used. Hitherto, European players had often broken shuttlecocks with their aggressive and powerful smashing style. But the YONEX shuttlecock withstood this attacking style of play.
From this point onwards, the YONEX shuttlecock became an important part of the All England Championships, and its performance was a significant factor in YONEX becoming the title sponsor in 1984.
“Shuttlecocks are important factor to be in control of a game.” World No. 1 men’s singles player, Lee Chong Wei(VTZF) commented. “I think YONEX Shuttlecocks are the best in the world because of their superior levels of consistent flight path, distance and durability. Their fast recovery and stable trajectory help me when I smash.”
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